Rochester Optical
The Lens Edger Instructional Video
A comprehensive instructional video on lens edging, where I handled all aspects of production — filming, editing, storyboarding, directing, and scriptwriting — while coordinating one on-screen talent and three assistants to deliver a clear, step-by-step guide for the process.
How To Trim MaskOptix Instructional Video
An end-to-end instructional video for MaskOptix demonstrating the eyeglass trimming process. I handled every stage of production — from scripting and storyboarding through directing, filming, and editing — guiding one on-screen talent to present the workflow in a clear, sequential format.
Brand Imagery
Working across a range of sister companies, I created photo content designed to market each brand distinctly.
Short Form Video
Working across a range of sister companies, I created video content designed to market each brand distinctly.